Vote Rock

Plus que 3 jours pour vous inscrire sur les listes électorales ? Mais je trouve les campagnes pour l’inscription sur les listes un peu molles  non ?

Je préfère l’impulsion donné en 2010 ! Pourtant c’est bien en 2012 qu’il y a THE élection : nos présidentielles

Alors inscrit ?

__ English Version__

You still have 3 days for subscribe on the list, for be able to vote in 2012 ! But I find this advertising campaign kind of boring isn’t it ?

I prefer the campaign of 2010, more dynamic to catch the young target. Especially that in 2012 it is the presidential election

Don’t forget : Vote Rock !

Hot coffee for Christmas, What Else ?

Quel beau cadeau nous fait Nespresso pour les fêtes : une nouvelle pub avec Georges Clooney "The Swap".

Il nous avait manqué ! Dans un sens c’est le moment idéal pour nous rappeler que cette machine à café c’est LE cadeau à faire ( ou à recevoir ). Parce que maintenant quand tu regardes ta machine tu ne vois pas du café mais le beau Georges qui te fais un sourire aguicheur !

Trêve de plaisanterie, cette pub vous la trouvez comment ?

 

Personnellement ( même si mon jugement n’est pas totalement impartial car je suis fan de Georges ) je l’aime beaucoup,  je trouve qu’elle rappelle la toute première vidéo de la saga "What Else" où le protagoniste se retrouve face au désintéressement de la gente féminine. Et dans le même temps elle rappelle que Nespresso ce n’est pas du café, c’est des "saveurs", 16 différentes saveurs pour vous séduire.

Le message est clair, en total accord avec ce positionnement café haut de gamme

Encore un succès pour Nespresso

PS : Les fans de la série "How I Met Your Mother" auront reconnu Nazanin Boniadi qui joue la copine de Barney.

__ English Version __

What a wonderful gift Nespresso gives to us for christmas : a new ad with Georges Clooney "The Swap"

I have to say, this it is the perfect moment to remind us that this coffee maker is THE gift to do ( or to receive ). Because when you look this coffee maker, you don’t see coffee , you see the handsome Georges, smilling to you.

Personnaly ( even if my judgement isn’t fair because I’m a big fan of Georges ) I like it, I think this ad remind the first one of the "What Else" saga where the protagonist finds himself facing the disinterest of the female population. And at the same time it points out that Nespresso isn’t just coffee is the "flavor", 16 different flavors, to seduce you.

The message is clear, in complete agreement with this positioning premium coffee

One more success for Nespresso

PS: Fans of the show "How I Met Your Mother" will recognize Nazanin Boniadi who plays Barney’s girlfriend.

Bref by Sarenza

Bref Bref Bref, personne n’a échappé à LA nouvelle série de Canal +.

Adulée, cette série a été également de nombreuses fois parodiées comme vient de le faire Sarenza le fameux site de vente en ligne.

 

On peut reconnaître que la parodie n’est pas mauvaise et permet de rappeler pour la 1000eme fois que c’est livraison et retour gratuit ! Ils se moquent même un peu d’eux même en parlant de "cette pub qui passe 50 fois par jour" avec ce jingle qui reste coincé dans la tête.

Même si se ne sont pas les premiers à s’attaquer à Bref, le coup est réussi d’autant plus que le vidéo a été faite par et avec des employés de Sarenza.

Alors faire une parodie de Bref c’est le nouveau lipdub des entreprises ?

—English Version—-

Well, Well, Well, Did you hear about "Bref" THE new famous tv show of the french chanel Canal + ?

This show has today around 1millions of facebook fan! It also start to inspired a lot of parody even the website "Sarenza.com"

The parody is pretty good, with humor they remind to their target all the advantages of Sarenza!

I like when a brand uses a social phenomena to make me laugh even more than this little movie was made by and with Sarenza’s employes!

L.A dy Dior (J’adore)

The new ad for the bag Lady Dior, a film of John Cameron Mitchell with the gorgeous Marion Cottilard.

Miss Cottilard plays a superstar, close to the burnout, an ad with Glamour and Humor

 

 

So are you a L.A.dy Dior too ?

Best Commercials of 2011

Hi everyone,

December is also time to assess the year and for us ads lovers is time to choose the best advertising of 2011!

The magazine Adweek published at the end of November his ranking and the winner is : Volkswagen – The Force

For some of you who didn’t see it yet

So what do you think about it ?

I like this ad, I mean realization, actors, story-telling are really really good but (yes, there is always a but) even if  I’m impress by the quality it’s not my favourite, it’s maybe because there is always ads using the world of Star Wars and the music is so mythical, you have to love it, it’s too easy…isn’t it ?

You can see all the ranking here :

I really like ads number 8 and 10

n°8 CRAVENDALE • Cats With Thumbs

n°10 SNICKERS • Focus Group

Yes I know, I just said that I think that using Star Wars isn’t really original and I choose ads with cats which is less less less original BUT (always a but) this so funny ! Nice way to sell milk !

And you what is your favorite ads of 2011 ?

Simplicity is the ultimate sophistication

As said Mister Leonardo da Vinci said: “Simplicity is the ultimate sophistication”.

It’s still true today sometimes you have to be simply to send correctly your message to your target, this is funny because with that kind of ads you can understand everything in 1 seconde.

I found this advertising on the design magazine "DeMilked"

Click on the link to discover 29 others minimalist ads:

http://www.demilked.com/30-clever-minimalist-print-ads/

Do you like it ?

Merry Oasis Christmas

How happy are advertising’s lovers (like me) when Christmas arrive! When children receive gifts and candies, we receive new advertisings like the new video of Oasis!

Still with a fun discourse, Oasis makes his fruits sing on a Christmas song.

Did they make you smile ?

Ps : On this Blog

Hey faithful readers ( I hope you are )

2 lines just to say that I added a new section on my blog ; "blog about communication" as the tittle says it’s others blog about communication (french and english) that I watch. Don’t hesitate to click on them!

 

Enjoy Happiness

Today I would like to talk about the world famous brand Coca-Cola!

Coca Cola (part of The Coca-Cola Company) is probably one of the most appreciated brand , not a beverage, it’s a moment of pleasure, when you drink a Coke, as the catchphrase says you "Open Happiness".

By the way "Coca-Cola" is the second most known word in the world. Everyday  1.5 billions of bottle are sale in the world, for sure this brand is powerful.

Nevertheless, its seems that often the brand has difficulties to modify his products, to make them evolved.

Remember, in years 80 Coca-Cola started to loose share market because of his biggest competitor: Pepsi-Cola. In fact one blind test between the two brands showed that a majority prefered the taste of Pespi. So Coca-Cola decided to improve his recipie and lauched in 1985 the New Coke "The Best just got Better"

But even if the new blind test showed that people prefered the taste of the New Coke against Pepsi-Cola, the New Coke was a terrible failure and disapeared few month after! Even if the taste was better customers didn’t appreciate this change, this evolution

Today Coca-Cola seems to have the same problem.

Indeed for Christmas 2011, Coca-Cola decided to create new cans (in parternship with WWF)  for his Coca-Cola Classic

But one month after the launch, Coca-Cola have to withdraw from the sale these cans after a lot of protestation!

Once again, customers didn’t appreciate this change for 3 reasons

- The color is too similar to the Diet Coke ( which is traditionaly silver). Customers can confused Classic Coke and Diet Coke

- A lot affirmed that the taste is different in the white cans, the taste depends on the packaging

- Fans say that touch the color red of the Classic Coke is blasphemous

So, in the same time Coca-Cola is one of the most powerful brand but Coca-Cola is also prisoner of it success, of it fans who sanctify this brand and sometimes prevents it from change because "Coke must taste and look like Coke always has".

Sources  http://www.businessinsider.com/coca-cola-abandons-white-polar-bear-can-2011-12#ixzz1fetCHaYl