Welcome on my blog !
First of all, I have to say even if the name of this blog is » the girl behind the advertising » this blog isn’t only about the advertising. In fact it’s more a blog about the communication !
So here you will find articles analyzing the war made without pity by brands, personalities, institutions and all others in the ultimate goal to control their communications.
Advertising campaign, press relations, street marketing, social media, viral marketing, success, failure …. nothing will be forgotten.