I follow the advice that someone gave me : I watched the new advertising of Lancôme for the perfume « Trésor Midnight Rose ».
The advertising is really poetic. For this perfume Lancôme chose the young actice Emma Watson well know for her character of Hermione Granger in Harry Potter movies also elected best dressed woman of United Kingdom in 2011.
This advertising expresses the simplicity, the lightness. This fragrance is clearly positioned for young women, the game, the love and Paris everything to seduce. An universe full of pink and purple, as the name of the parfum Rose who mean the color « Pink » and the flower of love, illustrated dream of romance.
You can find the same element as the advertising for Trésor Lancôme with Kate Winslet or Penelope Cruz : Love, Paris, a mysterious Man, the Music …
I really liked the one with Kate Winslet, the music the actress everything is really enchanting.
I think Lancôme took the right decision for the development of this fragrance, the advertising match perfectly with the positioning : Love is a Trésor!